The Internet has successfully created many new global business opportunities for enterprises conducting online commerce. However, that growth has also attracted fraudsters and cyber criminals. Today's fastest growing threat is Phishing. This is where a fraudulent web site impersonating a legitimate businesses attempts to woe unsuspecting visitors into divulging personal information. The increasing awareness to this problem has presented an opportunity to ecommerce providers to capitalise on consumer fears by displaying trust indicators. Just like the real world, people need to be confident before they proceed down an unknown path.

Over the past 10 years, consumer magazines, industry bodies and ssl vpn security providers have educated the market on the basics of online security. The majority of consumers now expect security to be integrated into any online service they use, as a result they expect any details they provide via the Internet to remain confidential and integral. For many customers, the only time they will ever consider buying your products or services online is when they are satisfied their details are secure. Using an SSL Certificate to secure your online business indicates to your customers you take their security seriously. They will visibly see that their transactions are secure, confidential and integral and it gives them the confidence that you have removed the risk associated with trading over the Internet.

Customers who purchase online or otherwise trade personally identifiable information want to know:

• That credit card numbers, are encrypted and cannot be intercepted.
• That the data sent and received cannot be tampered with or forged.

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